We're diligent about protecting our skin and hair — whether that means dutifully rubbing on after-sun care, indulging in natural hair treatments, or opting for makeup that keeps our complexions clear. But if you're still struggling to find a natural foundation that has the longevity and coverage you desire, you're not alone. Thankfully, the ladies at Rank & Style have figured out which one is worth your cold, hard cash. The site uses customer reviews, editors' picks, and overall buzz to figure out which products are going to work the hardest for you. Consider its authors beauty lovers with a penchant for math. After crunching the numbers, Rank & Style named Vapour Organic Beauty Atmosphere Soft Focus Foundation the winner for its rave online reviews and popularity among editors. On Amazon, user Maura K. Glynn wrote, "I have to say, I am always a little skeptical of organic and all-natural makeup because it doesn't do the job or have staying power. That being said, I'm obsessed with this foundation, and I'm a makeup snob! It evens my skin tone, covers blemishes, and makes my complexion look perfect. It's completely organic, with healthy ingredients that are actually good for your skin, so I feel good wearing it. I could also swear that my skin has improved." Some of the organic ingredients include camellia, lotus, pumpkin, and papaya extracts (to brighten and moisturize skin), as well as natural mineral pigments for medium coverage. It's the kind of product you can wear every day, guilt-free. Vapour Organic Beauty Atmosphere Soft Focus Foundation, $50, available at Credo.