There are beauty sales, and then there is Ulta Beauty's 21 Days of Beauty Event. Like an advent calendar for every kind of beauty enthusiast, the biannual extravaganza features one-day-only deals on some of our all-time-favorite products. We're talking everything from Urban Decay eyeshadow palettes to Kylie Cosmetics liquid lipsticks at half price.
No matter how you navigate it, there's no wrong way to shop the event. But to help ensure you don't miss any of the most worth-your-money deals, we rounded up editor-approved picks to have on your radar for each day of the event. From the cult-favorite concealer you'll want to buy in bulk to the luxury moisturizer you no longer have to splurge on, study up on our ultimate shopping game plan, ahead.