We've been on a color kick lately, and can't look at anything without thinking how lovely it'd be in a nice, bright yellow or a soft, pale salmon. It seems like the folks over at Swatch were also feeling the color vibe, and have released their new Swatch Lady watch collection in the kinds of colors you'd find in a sherbet freezer case. Our white and black Swatches have been on our wrists all fall, and it's time to swap them out for double-wrapped pale blues, mauves, lavenders, and peaches. Each watch is $50 and is available now at Swatch Lady.