Swimsuits For All is best known for offering stylish, flattering, beach-ready designs, but its latest move suggests that it's positioning itself to be the next Sports Illustrated of the swimwear world. Instead of waiting for the mainstream to fully recognize women with larger bodies and varied shapes as sexy, the retailer has taken the matter into its own hands with the launch of Sexy at Every Curve.
The new campaign and accompanying digital calendar (there will be a limited run of printed editions) fittingly showcase a variety of body types. While models Jada Sezer and Shareefa J look stunning in their swim gear, we were especially wowed by the pairing of Refinery29 favorites Gabi Gregg and Robyn Lawley. Both are known for flaunting their curves and advocating for body acceptance — a much-needed cause considering the controversy that stems from their size. “I love that we were all different shapes and sizes and each are uniquely beautiful in our bodies,” Gregg explained. “I posed next to Robyn Lawley, a supermodel, and still felt happy and beautiful.”
Although we've seen many other plus swimsuit brands drown customers in dowdy designs, Sexy at Every Curve showcases options that are sexy and figure-hugging. The designs include both modern and retro-inspired picks, some of which were created by Lawley and Gregg.
In addition to giving the world a beautiful, body-positive campaign and calendar, Swimsuits For All is also offering fans a chance to show off their curves in an on-location photoshoot in a dream destination. Enter on Facebook, but be sure to click through the slides first to see (and shop!) the photos that rival any other swimsuit issue.