While effectiveness is definitely up there in terms of what we value in a product, we cannot lie: Sometimes, it's all about the packaging. Come on, don't you gravitate toward pretty wrapping? If you enjoy displaying your beauty products as one would a favorite pair of shoes or a super-chic candle, then you know exactly what we're talking about.
Ahead, we rounded up the cutest and most eye-catching products — these are the ones you won't want to just shove into a drawer. Because, sometimes, it is what's on the outside that counts.