Imagine a TV spot for a pregnancy test, and you'll likely picture a couple sitting on a marble bathroom floor together, tearfully embracing when two lines appear. While this might be the reality for some women, there's a lesser-seen narrative that's just as real, one in which a negative result could mean relief and not having to rethink carefully laid life and career plans.
To show this perspective while simultaneously addressing the complexity of fertility, we're bringing you this short video in paid apps partnership with First Response, whose Rapid Result test delivers a verdict in one minute with over 99% accuracy*. In the video, we meet Charlotte, an ambitious pediatrician-in-training, at a pivotal moment that could affect her education — and her and her partner's decision to not have children.
Capturing the whirlpool of emotions that can surround such moments, this short video shows that there's no one-size-fits-all pregnancy-test experience or reaction. Hit play below to watch how Charlotte's story unfolds.
*Over 99% accurate at detecting typical pregnancy hormone levels from the day of your missed period. Note that hormone levels vary.