Lingerie can be provocative in and of itself. But, comfortable lingerie that still manages to be sexy without lace, frills, and overly padded push-ups? Now that's impressive. Just look to Marissa Vosper's newly launched lingerie line, Negative, which she created with her partner Lauren Schwab to offer exactly that — barely there, minimalist pieces that are the next best thing to being naked. An accomplishment, to be sure. Thing is, Negative isn't even Vosper's day job.
She, almost miraculously, splits her energies between growing a new business and a full-time career as a senior strategist at vaunted brand-consultancy firm Wolff Olins. While she spends her days helping companies (like ours) develop new visual and digital identities, she uses her nights to quietly revolutionize the definition of sexy with body-embracing, instead of body-altering, underthings. Her mantra? Less is more. Her workload? Quite the opposite. Despite her seemingly 24/7 grind, however, she keeps it all together — in sky-high heels, of course.

How I’m changing the game
“We’re putting forth a new vision that is a lot about real beauty, real girls, and kind of a pared-down version of what you might see in a lot of marketing for lingerie today. There’s an aspect of it that’s less voyeuristic. We really go in our way and say, ‘Okay, let’s look at the products that exist today and think about what doesn’t need to be there. We’re taking a different approach by saying that women are very sexy when they’re wearing next to nothing and when they’re the most confident in who they are and how they look, as is.”


The biggest challenge I've faced
“Managing and juggling a full-time job and starting a business on my nights and weekends. As outsiders who didn’t have experience in lingerie, we had to learn everything from scratch. It’s been a huge challenge to get fabric mills and factories to work with us. We had to find out about construction and analytics, about how a bra’s made and how to market, and what girls are looking for. There’s just so much that we had to learn.”

What I do to feel glamorous
“Now that I am going into lingerie, I’m wearing a lot of sheer clothes, gotta show off the product. Also, I'm dying my hair blonde from brunette — that's a lot of fun. Oh, and high heels. Always high heels.”

Dolce & Gabbana Cream Lace Dress; Negative Black Bra; Jimmy Choo Abel Pumps, $595, available at Jimmy Choo.
Makeup by Ashleigh Ciucci; Hair by Bethany Brill; Styled by Laura Pritchard

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