“Amazing mmm mmm mmmm I love it,” writes reviewer Myshanae of the Luna. It's a $25 “personal wand massager
” that's waterproof, USB-rechargeable, made from medical-grade silicone, and programmed with 20 different vibrating patterns and intensities. With over 30,000 reviews and a best-seller status on Amazon
, the device is clandestinely categorized as a “manual back massager”; its product description promises to loosen up tight muscles and its imagery depicts athleisure-clad women with arched backs. In February of this year, one Amazon customer posted a question on Luna’s product page
: “I am extremely confused. Is this a massager for tension or a vibrator for climax?” After seeing a reviewer named Dan refer to it as “a gift from the climax gods” and a satisfied customer called Layla explaining that it “
put a pep back in my step,” the answer is clear: this thing is totally a sex toy.