NYC’s Coolest T-Shirt Line Is Back (And We’ve Got An Exclusive Discount!)

You might have noticed we have a design crush on Emmett Shine, Gin Lane Media's founder, who has curated slideshows for us on both NYC's coolest business cards and bad-ass matchbooks. Well, just call this multi-tasking dude, James Franco—after a brief hiatus, he's just relaunched his label, LOLA New York, with a special, limited-release, late-summer capsule collection of five collectable T-shirts and a hoodie. If you're not clued in, the brand's been an NYC cool kids' staple for years; co-founded by Emmett, along with Whitman's owner, James Cruickshank, and gallerist Alexander Young, the trio grew up together and started a homegrown Southampton skatepark in the fourth grade on a plot of land called Lola Prentice Memorial Park. The rest, as they say, is history—LOLA became bona-fide crack for the skate crowd and the Charlotte Ronson set. So, we're pretty amped the boys are back, and even more stoked on this: LOLA is offering R29 readers an exclusive 20% discount on their new wares, just type refineryforlola upon checkout. Plus, for procrastinating purpose, we suggest peeping their new website, which features over 1,000 frame-worthy images, archival designs, and one really cool video. Ready, set, GO!