Google Pays Homage To Black History Makers With “Most Searched” Ad

Photo: Larry Busacca/Getty Images.
The words "Black History Month" often evoke stories of luminaries like Rosa Parks and Dr. Martin Luther King Jr. While their legacies will always be crucial to the culture, this year, we're going beyond. Roots, is R29Unbothered's Black History Month series that delves into the tangled history of Black identity, beauty and contributions to the culture. Follow along as we shine light on Black history and Black present throughout February and beyond — because Black history is made every day.
“There are moments in American history that captivate us all,” Google’s “most searched” ad, which premiered during the 2020 Grammys on Sunday, begins. Similar to its popular annual “Year In Search” recap, the Black History Month clip features a montage of top searched icons and moments — including Beyoncé’s Coachella show (the most searched performance), Maya Angelou (the most searched female poet), Serena Williams (the most searched tennis player), and many more.
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According to Google, data was gathered by identifying Black achievements that were most searched between January 1, 2004 and July 1, 2019. “In other words, being the most searched talk show host means Oprah Winfrey was searched more than all other talk show hosts over this 15-year span,” Google explains. Basically, everyone featured in this video is a pretty big deal.
The ad plays into a larger initiative in which Google.org plans to support NAACP’s Afro-Academic, Cultural, Technological and Scientific Olympics (ACT-SO) with a $3 million grant. ACT-SO has so far created an opportunity for over 300,000 Black high school students to build a future in STEM. In 2018, Google.org also committed $25 million to help Black and Latino students build successful futures. 
Learn more and check out Google’s interactive “most searched” timeline here. Check out the video above.
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