David Beckham's Line of Underwear Sold Exclusively At H&M

We want David Beckham's underwear! Um, let us rephrase that. We're excited to see the soccer star's exclusive H&M line of underwear and T-shirts he will be debuting around in February 2012. The DAVID BECKHAM Bodywear line marks another stellar collaboration for the worldwide retailer, following in the footsteps of last year's much-anticipated Lanvin partnership. Beckham says that his former gig as the face (and body) of Emperio Armani underwear taught him that "there is a real market for good-looking, well-made men's bodywear." Meanwhile, the Italian fashion line turned over nearly double in profit. As a part of a long-term partnership, the first Beckham-designed line will be sold exclusively at H&M. If the past is any indication, DAVID BECKHAM Bodywear may give all other men's underwear a run for their money. (The Daily Telegraph)

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