Scope The New Fall Labels Our Editors Love

It's tough out there for new designers: In an industry ruled by luxury brands (and fast fashion imitating said luxury brands), it's hard to pluck out the real gems. With a steady supply of Insta-snaps and shopping sites always at our fingertips, the vast options can quickly turn into fashion overload. But, we're always on the lookout for the rare talents that will rise to the top.
So, when Lord & Taylor teamed up with Brand Assembly, a New York-based design incubator, to debut new lines from emerging designers — including Etelka, to be adored, and Michelle Kim — we had to take the fresh styles for a test run, naturally. Four of our style editors paired up with their favorite Brand Assembly designers for a photo shoot in their new collections. Then, they picked their brains to find out how each line came to be — and why you'll want to wear it. Press play, and get to know your closet's new MVPs.
Advertisement

More from Designers

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.