It's tough out there for new designers: In an industry ruled by luxury brands (and fast fashion imitating said luxury brands), it's hard to pluck out the real gems. With a steady supply of Insta-snaps and shopping sites always at our fingertips, the vast options can quickly turn into fashion overload. But, we're always on the lookout for the rare talents that will rise to the top.
So, when Lord & Taylor teamed up with Brand Assembly, a New York-based design incubator, to debut new lines from emerging designers — including Etelka, to be adored, and Michelle Kim — we had to take the fresh styles for a test run, naturally. Four of our style editors paired up with their favorite Brand Assembly designers for a photo shoot in their new collections. Then, they picked their brains to find out how each line came to be — and why you'll want to wear it. Press play, and get to know your closet's new MVPs.