We know how tricky it can be to shop for makeup. Whether it's finding the right bronzer for your complexion, the perfect eyebrow pencil shade, or that killer set of makeup brushes — let's just say, the search isn't always half the fun. The product that throws our hunt for the biggest loop? Eyeshadow. If you, too, dread the idea of buying and not really loving another pot of shadow, we have some good news. Rank & Style has the scoop on which one is actually worth picking up (and keeping). The site uses customer reviews, editors' picks, and overall buzz to figure out which products are going to work the hardest for you. Consider its authors beauty lovers with a penchant for math. After crunching the numbers, the site declared Maybelline's EyeStudio Color Tattoo Shadow the winner. Maybelline's shadow wins top marks for a few reasons: Not only is it insanely popular, and a favorite among editors, it also gets snaps for stellar user reviews. On Amazon, user Sydney C says: "I have very sensitive eyes, and this product was great. It is great for a base coat. I was very surprised to see that it lasted all day. I was super-excited when I saw that it wasn't super-sparkly, but more of a shimmer. This was a product that will be on my 'favorite' list for a long time." We adore it for a lot of the same reasons — but the main one is its affordability. Coming in at less than $6, it's one of our top guilt-free buys. Maybelline EyeStudio Color Tattoo Shadow, $5.60, available at Amazon.
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