ModCloth’s Founder Shows Off Her Quirky Looks & Hot Hood!

We have to admit that we have quite the fascination with local e-tailer ModCloth. Whether we're falling into a black hole of browsing or peering into its color-splashed SoMa offices, we're pretty much smitten. The brand's modern spin on retro wares for the closet and home has our undying devotion. But, what we find even more intriguing is the lady at the helm of it all—co-founder and chief creative officer, Susan Gregg Koger.
That's why we followed her (no, not in a creepy way!) to find out where she soaks up inspiration, locally. Ever a good sport, the pixie-haired brunette (with famed pooch Winston in tow) led us around her Noe Valley neighborhood, showing us the nearby nooks and crannies she loves best — from homewares hub Pot + Pantry to her top-pick flower stand. If you're ready to delve into her captivating mod-meets-retro world and hear more of what this young entrepreneur has to say — click away!
Photographed by Anna-Alexia Basile