‘Tis the season of spreading love and cheer as we drink up our homemade coquito, purchase gifts online, and get ready to virtually serve our annual sala-inspired glam. It’s no secret that for many Latinx communities, the holidays are a major festivity with singing, dancing, cultural dishes, and longtime traditions. Whether you’re Colombian and celebrate Dia de las Velitas, Puerto Rican and host a neighborhood musical with parrandas, or from El Salvador or other Latin American countries where they commemorate Dia de los Reyes, Latinx festivities are one-of-kind.
This year will be very different for these unique celebrations in the midst of a global pandemic, and your gift-giving might look different, too. But if you are able to give, it's a great time to use your dollar to give back to Latinx businesses and communities disproportionally impacted by COVID-19. Luckily for any shopper, there are a growing number of Latinx-owned beauty brands hitting retail shelves.
Supporting and introducing these Latinx- and women-owned beauty gifts to your familia will surely bring them happiness while supporting owners who are carving out representation on the shelves. Whether you’re on the hunt for a captivating scent, luxurious wellness kit, or game-changing hair oil, we’ve selected the best Latinx-owned items you’ll want to add to your cart this year.