While last year, my Black Friday shopping cart included leggings for my twin sister, dainty jewelry for my mom, and other feel-good purchases, this year, I'm planning on going all-in on prezzies for my precious pup. (As the iconic Mean Girls scene-turned-meme goes, "the limit does not exist.") While we can more or less always expect a steep sale from the big dogs (heh) Chewy, Petco, et.al, there's also a new guard of cool, DTC pet brands like Wild One and Spot & Tango looking to deliver sleek branding and top-of-the-line design on par with your favorite (human) brands.
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