Oat Milk Is Beauty’s Newest Secret-Ingredient Star

Oat milk: For some coffee snobs, it's the only milk that exists — and for the rest of us, it's a special treat worthy of the extra 80 cents at our local café. The trendiest of all the dairy alternatives is so popular, in fact, that it's now infiltrating the ranks of our favorite beauty products, touching everything from hair to skin-care formulas with its nourishing embrace.

We already swear by colloidal oatmeal as an incredible cure-all for soothing eczema or irritated skin — and, as it not-so-surprisingly turns out, oat milk has similar calming benefits that any sapped complexions can and will readily drink up. Ahead, find some of the coolest new beauty launches (plus a few sleeper hits) that feature this new secret-ingredient star. From hidden drugstore gems to more luxe splurges, scroll forth into the nine oat milk-infused goods that (we're calling it) are about to go viral.
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