A Look Inside The New Starbucks-Backed Princi Bakery Location In New York City

Photo: Courtesy of Starbucks Princi.
In July 2016, Starbuck announced an exclusive partnership with Italian baker Rocco Princi. Since then, Princi Cafés and Bakeries have been opened up inside the Starbucks Roasteries in Seattle, Shanghai, and Milan, and two standalone Princi locations have opened their doors in Seattle and Chicago. Next up for the two brands is New York City.
In a few weeks, a free-standing Princi location will open its doors at 1633 Broadway in Manhattan's bustling theater district. As with the other locations, the store will serve freshly baked breads, pastries, pizza, and desserts all inspired by the recipes of Rocco Princi himself. Guests can also expect seasonal salad and sandwich offerings, starting at around 11 a.m. each day. Additionally, there will, of course, be Starbucks coffee, including the exclusive Princi Blend.
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Before the official opening next week, you can take a virtual tour of the first Princi location to hit New York City with the photos ahead.
Correction October 24, 2018: An earlier version of this story stated that the first New York City Princi location would open on Thursday, October 25. Since the story was published, Starbucks has pushed back the opening date.
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Photo: Courtesy of Starbucks Princi
The first Princi location on the east coast will be located in Midtown Manhattan.
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Photo: Courtesy of Starbucks Princi
A large communal table sits in the center of the new Princi location as an homage to the family-style eating that's popular in Italy.
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Photo: Courtesy of Starbucks Princi
Instead of ordering off a traditional menu, customers choose from offerings inside glass food cases. If they have any questions, commessas — the word "shop assistants" in Italian — will be there to help.
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Photo: Courtesy of Starbucks Princi
Each Princi location has what is called a "grid" behind the food counter, which displays many of the imported ingredients like tomato sauce, olive oil, and prosciutto. Around 25% of the ingredients used to make Princi's menu items are imported from Italy.
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Photo: Courtesy of Starbucks Princi
In addition to the Princi Blend and other coffee and tea drinks, this shop location will serve beer and wine.
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