The Red Velvet Hair Trend Is Rising & You'll Want A Bite

Photo: Courtesy of Jie Zheng.
Digging a fork into a thick slice of red velvet cake — with cream cheese icing, thank you very much — is peak dessert joy. The sweet maroon treat is our go-to for birthday parties, holiday potlucks, and binge-watching Netflix (no, we don't need a special occasion to dig in). But red velvet cake is also inspiring a new hair color trend that's baking in the chairs of colorists. We're calling it red velvet hair.
This modern take on auburn is rich and full of flavor — just like the cake. According to Colleen Flaherty, master colorist & educator at Spoke and Weal salon in New York City, red velvet cake is universal, but the hair color recipe isn't one size fits all. The color and process will look different depending on your hair color and hair type. So, before you take the plunge, find out everything you need to know to make going red velvet a piece of cake.

More from Hair

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.