In order to attract brands, of course, it’s necessary to have a sizable following — how much someone makes depends largely on her reach. Emily Frame, a 30-year-old cofounder of the blog Small Fry
and its corresponding Instagram account
, says that she and her two best friends (who run the website with her) charge a minimum of $200 for sponsored posts that appear only on the blog’s social media accounts, and multimedia partnerships can bring in $2,000. But, she says, there are some metrics that decide how much a post is worth. “Some people say it’s $100 for every 10,000 followers you have on Instagram,” says Frame, who lives outside of Salt Lake City, UT with her husband and sons, Hayes, 5, and Callum, 4. (She’s pregnant with her third child.) Small Fry currently has about 64,000 Instagram followers.
Not all deals involve a fee, however. It’s not uncommon for influencers to accept clothes, toys, even family vacations in exchange for Instagram posts. Karla Quiz
, owner of the maternity clothing line James Fox Co.
(named after her two daughters, France Fox, 4, and Fair James, 2), says she has charged up to $500 for an image on her Instagram account
, but she’ll also accept swag in exchange for taking a photo and posting to her roughly 40,000 followers. (She also has a separate account
for her clothing business.) “If it’s me contacting [a company], I don’t charge them,” she says. “If it’s a large company that I know has the funding, I ask them to pay on top of the product.”