Starting with Zach Miko, the first model signed to IMG's Brawn board, the agency hopes the new division will extend the conversation about body positivity to male as well as female models. “This is a call to all brands to offer the next generation options at any size," Bart told Refinery29. "Everyone feels good in an outfit that flatters them. It's that simple."
Coming in at 6-foot-6, with a 40-inch waist, Miko is a tall glass of water. In fact, he’s so tall, we wonder what designers are going to dress him in, exactly, considering the average male model height is about 5-foot-11. Miko's first big break was a Target campaign, for which the samples that arrived to set were all mediums; Miko's actually an XL to XXL, according to People. (Perhaps a campaign for size-inclusive men's line Chubbies is in Miko's future.)
A bit on the first Brawn model's background: "Miko graduated from the American Academy of Dramatic Arts and is a member of the T. Schreiber Studio. On television, Miko has appeared in guest-starring roles on CBS’ Limitless and NBC’s Shades of Blue. He is also one half of the acclaimed musical comedy duo The Dreamstalks," according to an IMG rep.
For the past few years, the industry has gotten better at embracing different body types. We’re talking short, wide, curvy, busty...basically, anything that hadn't traditionally been widely seen and accepted.
"The success of our Curve business for women was an indicator that this cannot be a one-sided conversation," Bart told Refinery29. "In an ideal world, fashionable clothing should be an option in all sizes. We want people to feel good about themselves no matter their size."
In terms of diversity, the agency reps Ashley Graham (who recently brought life back to newsstands with her history-making Sports Illustrated cover), Precious Lee (a Lane Bryant face), and Jillian Mercado (a model with muscular dystrophy).
And that tells us this is bigger than the dad bod craze, because really, it’s not a trend or a craze at all. It’s another step in the right direction for the body positivity movement. And for men suffering from the pressure of the riddling Adonis Complex, rest assured, things are looking up.