London Street Style That Just Oozes Cool

Photographed by Victoria Adamson.
London's weather is notoriously gray and dreary. London's fashion scene, on the other hand, is consistently anything but. While cities like New York and Paris are often filled with all-black-everything outfits and a less-is-more approach to style, London is the place where Fashion Month show-goers look like they genuinely have fun getting dressed in the morning.

And, despite the outrageously colorful and out-of-the-box pieces spotted on the streets, somehow, it rarely comes off as trying too hard. And that's the kind of sartorial cool we aspire to: the kind that pairs a checkered suit with beat-up Converse, a hoodie with super-flares, a dramatic full skirt with a Mets tee, and pulls it off like it was a no-brainer. Click through to get your bi-annual British invasion, and don't be surprised if you find yourself dressing like Alexa Chung for the rest of this week.

More from Street Style

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.