Last month, beauty vlogger NikkieTutorials posted a touching video (which is at 17 million views and counting) of herself applying makeup to half of her face, titled "The Power Of Makeup." The goal of the video was to shut down makeup-shaming haters and hone in on the important message that dolling yourself up is a personal choice that shouldn't require an explanation — aside from the fact that it makes you look damn good.
Now, many women are showing their support on Instagram and posting their own Nikkie-inspired transformations. Using the hashtag #ThePowerOfMakeup, ladies from all over the globe are uploading their own half-makeup, half-no-makeup selfies. The pictures come with some heartfelt captions proclaiming that they don't wear makeup for other people, they wear it for themselves as a means of empowerment.
Click through to see the split selfies — both for their serious makeup skills and their powerful messages.