Ben & Jerry’s Is Using Its New Ice Cream Flavor To Talk About Climate Change

Photo: Courtesy of Ben & Jerry's.

When we pull a pint of ice cream out of the freezer, we’re
only thinking about one thing: eating our dessert! But, Ben & Jerry’s is
trying to change all that with its latest flavor, dubbed Save Our Swirled.

Instead of just satisfying our sweet tooth, the new flavor
is meant to spread the word about the brand’s climate change campaign (likewise
called Save Our Swirled). “Ben &
Jerry’s has committed to dramatically reducing our own carbon footprint in an
effort to help keep warming below 2 degrees [celsius]. With the Paris climate
summit approaching at the end of the year, we are asking our fans to join us in
calling on leaders around the world to support the transition to 100% clean energy
now,” explained Ben & Jerry’s CEO Jostein Solheim in a press release.

Ben & Jerry’s is
hoping to convince ice cream eaters to sign a petition from Avaaz (an
international organization that helped organize the People’s Climate March)
that calls on world leaders to “transition to 100% clean energy.” The brand is
promoting the cause at its scoop shops, with events, ice cream tours, and
now with pints dedicated to the campaign.

In terms of the ice cream itself, we have to admit the
flavor isn’t necessarily as exciting as Ben & Jerry’s last rollout (though,
it’s pretty impossible to top cookie cores). It features raspberry ice cream, marshmallow and raspberry swirls, and chunks of white and dark chocolate fudge. Save Our Swirled is now available in scoop shops and on store shelves nationwide.

A Ben & Jerry's rep tells us that, "The standard Ben & Jerry’s royalties from all sales of Save our Swirled will go to support our partners in the global climate movement." And, maybe seeing Ben & Jerry's latest flavor will convince us to think about more than just cookie cores next time we open the freezer for a snack.

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