White Girl Rosé Is Coming To A “Whine” Store Near You

Photo: Courtesy of White Girl Rosu00e9.

I am
not a huge fan of the Hamptons, and I try to avoid them. A story out of the
Hamptons last summer only confirmed why I stay away: Apparently, Hamptonites
almost ran out of rosé
 and it was a major deal. I am still not clear
on why people didn’t just pack an extra bottle or two in their weekend bags (also,
has anyone heard of Amazon?), but it was covered everywhere from The Washington Post to Page 6, so maybe I'm missing something. Wait. I think I am missing
something. Perhaps, these rosé-starved vacationers don’t have weekend bags at
all. Maybe they're just living in
the Hamptons for the summer. That makes the rosé shortage the ultimate #whitegirlproblem. 

Always
game for a joke, actor and writer The Fat Jew (a.k.a. Josh Ostrovsky) and the brothers behind White Girl Problems have created a wine called White Girl Rosé, to ensure that a shortage
will not be ruining anyone’s summer again this year. The Fat Jew has vowed that  White
Girl is "gluten-free... It’s everything-free."
Wait: everything-free? Is it free free? Now
I am definitely coming to the Hamptons!

David
Oliver Cohen, one of the cofounders of White Girl Problems, said the idea came to them while at Soho House in NYC. “[Cofounder Josh and I] always get offers to do
products, but we knew it had to be a booze product.” The rosé shortage provided
the perfect opportunity.  I had to ask David if this was for real (when I originally saw
this press release, I thought it was a joke), and he assured me that it is very
real. “We knew people thought it was going to be a joke, so we worked with some
pretty high-end and sophisticated wine people to make a spectacular, Provence-style wine... It’s super-crispy with a touch of citrus and
sweet after-notes. It’s also bone-dry.”  

White
Girl Rosé will be available for purchase and delivery from FreshDirect Wines &
Spirits in NYC starting June 5. It will also be available at
retailers in 38 states.      

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