Dannijo’s New Bridal Line: Statement Jewelry That Says “We Do”

Though delicate jewels are gaining traction, there will always be a place in our wardrobes for statement pieces. Impossible to ignore, these beauties say "I'm an interesting person" rather than simply "I wear interesting things." And, especially when the occasion is as special as, say, your wedding, you definitely don't want to look like you're accidentally overcompensating for something.
Dannijo has been our go-to brand for statement jewels; its larger-than-life rhinestones and metalwork always fit in with special occasions. Now (today, actually) the brand is launching a section of its site that's dedicated to serving all your bridal-occasion needs. Whether you're a bride looking to outfit your entire wedding party (including that elusive "something blue") or a proud mama who's much too "with it" to wear jeweled Crokies and brown-drop chandeliers, this line is for you.
As the ultimate Dannijo customers themselves, company founders/namesakes Danielle and Jodie represent that instantly recognizable cool-girl mix that distinguishes those who do Dannijo from those who don't. As such, it's not surprising that they looked to their own wedding experiences for inspiration. Says Jodie, a recent bride herself, "We designed iconic pieces for my wedding last year and were inspired to create pieces that would speak to brides, ranging from classic and romantic to bohemian and free-spirited." Check out the jewelry Jodie wore to her own wedding in the slideshow; if you purchase, you can get 10% off your total.
And, as a special "Yay, we've launched!" deal, you can get 15% off your order if you purchase six of the same item from the bridesmaid collection (or 20% off if you buy 10). Click through to see all 18 pieces in the new capsule collection, as well as Dannijo originals that would work wonders for a wedding.

More from Shopping

R29 Original Series