Are Nazi Hipsters Trying To Make Racism Cool?


It's hard to believe that skinny jeans, tote bags, and veganism could be used for evil, but that's what nazi hipsters — or nipsters — are trying to do. Of course, they don't see it that way, but we don't know how else to put it. These young Germans recognize that they have an image problem and believe that upping their cool factor could fix it.
For years, skinheads with steel-toed boots and aggressive masculinity were the face of the neo-Nazi movement, but anyone who fit the mold found themselves an outsider in mainstream society. So, in the early '00s, when a German brand called Thor Steinar started selling trendy clothes featuring "ambiguously extreme-right" images and slogans, young neo-Nazis started shopping. And, now that millennial Nazis have come of age, they're taking it to a whole new level.
One of them is Patrick Schroeder, a 30-year-old nipster with an Internet show and a mission to make the neo-Nazi movement cooler and a lot more approachable in Germany. He's held workshops to help his comrades dress better and preaches a (sort of) tolerance, saying people shouldn't have to change themselves to join. And, make no mistake, he wants people to join — there's no indication that he's just a good-time Nazi who wants everyone to feel positive about themselves. (Not that there is such a thing.)
By using social media and some of the group's more palatable ideas such as animal protection as entry points, Schroeder and other savvy neo-Nazis are perfecting the art of luring young people into their more extreme beliefs — and extreme they are. Not even a Nazi vegan cooking show can hide that. (Rolling Stone)
Advertisement

More from Politics

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.