After months of speculation, frustration, and endless cancellations, Lady Gaga is finally set to release a new music video — her first in almost seven months. And it's not any of the fan favorites rumored to be the next single (sorry, fans of "Venus," "Gypsy," and "Dope.") Instead, it's for The Fame era throwback dance tune, "G.U.Y." a zippy Zedd-produced track whose style calls to mind legacy Mother Monster tracks "Love Game" and "Poker Face." The video for "G.U.Y." will premiere tonight at 8pm on Dateline (of all places!). The clip was shot at California’s Hearst Castle, and is rumored to feature cameos from the women of The Real Housewives of Beverly Hills. With a setup like that, it feels like Gaga has "song of summer" dreams in mind for "G.U.Y."
We wish her luck: it's been a rough few months for Lady Gaga and her Little Monsters. Her latest album, ARTPOP, hasn't sold as poorly as the apocalyptic media reports suggest, but it's certainly not proving to be her finest commercial hour. Part of the problem has been a misguided single strategy; Gaga's second single, "Do What U Want," was a nifty slice of throwback R&B, but its inclusion of R. Kelly on vocals and a Terry Richardson-directed video made it fall on the wrong side of controversy. Ultimately, that video never came out, despite the song thriving on radio. (We certainly wouldn't put it past Gaga to unleash it in some stealth form in the future.) So, while it serves as ARTPOP's third single, "G.U.Y." is actually only Gaga's second video since "Applause" hit in late summer 2013. For the artist we consider the ultimate music video maverick of our era, it's been way too long of a draught. Watch the Today show's behind-the-scenes preview of the clip below. (Idolator)