H&M Launches A Truly Competitive Sports Line

If the past is any indication, this time next month many of us will start hitting up the cardio classes — hard. Call it New Year's resolutions or simply just a break from holiday indulgences. Either way, H&M's new launch will be there for support. Literally.
Released today, the fast-fashion brand is announcing its step into the sports arena with an active line that's dedicated to no-nonsense performance. Yes, it's aiming for a collection that can actually compete, and has even turned to Swedish Olympic athletes to consult on the production of the new active designs. In addition to creating a fashion-forward line that's equally as functional, come 2014, H&M will also be dedicating new spaces within their retail stores appealing to the runners, swimmers, or yogis in all of us. Once the gifting season is over, we know what we'll be treating ourselves to first. Keep your eyes peeled for the collection's debut in stores and online this January.

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