Blame it on the laws of attraction, but for some reason, it's the bad boys that always get us. And for Phillip Lim's fall '13 ad campaign, those rules are no different. In fact, Japanese actress Kiko Mizuhara is falling head over heels for the hunky but somewhat dangerous-seeming Louis Simonon (son of Clash guitarist Paul Simonon) on the super-saturated and fast-paced streets of Tokyo.
And we're falling right along with them. For his latest video installment, Lim went on location and captured the raw beauty of youth in love, as well as the varied friends these two protagonists roll with. Except these crazy kids just so happen to be cloaked in h-to-t Phillip Lim looks. Check out the short fashion flick below and get psyched for the colder months when these coats will be absolute musts
Video: Courtesy of Phillip Lim