A New Beauty Line Brings South American Pampering To Your Body

Buenos Aires is one of the world's great cities, with vibrant people and incredible Latin culture. No wonder it's high on our travel wish list. But, since a plane ride to the Southern Hemisphere isn't in our future, we're living the dream through Ayres Beauty, a just-launched collection of aromatic bath and body products (and soy candles, too) inspired by the capital. (Why Ayres and not Aires? Traditionally, the Spanish spelling of the city was Buenos Ayres. Now you know.)
"Buenos Aires is a city that blends a unique combination of European sophistication and Latin passion with the Pampas' breathtaking nature," says founder Alejandro Rasic, who was born and raised in Argentina. An 18-year beauty industry veteran who's worked with everyone from Estée Lauder to Kenzo to Givenchy Parfums, Rasic is launching his made-in-the-States, inspired-by-Argentina collection with three bath and body lines: Midnight Tango, Pampas Sunrise, and Patagonia. All of the paraben-free products incorporate essential oils for an aromatherapy experience.
Rasic's ties to South America run much deeper than just the names of his products — even the scents are reminiscent of his childhood. Having witnessed the majestic blue lagoons and mountains of Patagonia, Rasic created "a fresh and crisp scent — you can feel the cool air from the glaciers." Early morning walks on the farm led to the lemongrass and patchouli notes of Pampas Sunrise. ("You can smell the morning dew melting on the green leaves," he notes.) The evocative scents, the gorgeous imagery, Rasic's serious beauty cred... ¿Cómo se dice "next big thing"?
Ayres Beauty, $10–$34, available at Ayres Beauty.
Like this post? There's more. Get tons of beauty tips, tutorials, and news on the Refinery29 Beauty Facebook page! Photos: Courtesy of Ayres Beauty.

More from Skin Care

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.