Rooney Mara Is Coming Downtown With A New Fragrance

rooneyembed
We already know Rooney Mara can do the edgy, goth-gone-couture thing with aplomb. But did you know she can pull off casual, downtown-chic, too? The proof is in the publicity with the just-released images of her campaign for the new Calvin Klein fragrance, Downtown (not to be confused with Downton). As much as we love her with super-sleek hair and dark purple lipstick, the bare-faced, doe-eyed thing is really working for her.
Hot off the heels of a major re-brand for the CK label, WWD reports this could mean a $120 million sales boon for Calvin Klein. As for the fragrance itself, you'll be enjoying a floral, woody scent with notes of bergamot, green pear, Italian cedrat, and watery plum. Is that what Ms. Mara smells like in real life? We don't know, but we're going to go ahead and assume. Get it for yourself this July! (WWD)
Photo: Courtesy of Calvin Klein.
Advertisement

More from Fragrance

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.