Makeup artists are 'selling a dream', with brides coveting the photoshopped perfection you see on social media — a look we know doesn't exist in real life.
Some brides want 'airbrush makeup', which involves spraying makeup directly onto the skin for a flawless finish using a special machine, which can cost up to £400.
Some artists leave brides in the lurch for higher paying clients and destination weddings. It's not uncommon for brides to pay for a makeup artist's flights and accommodation when getting wed abroad.
Cost was certainly a factor when Jennifer decided to do her own makeup, relying on Pinterest and YouTube makeup tutorials as well as beauty counter samples to work out which brands would provide the best wear.