Before Fenty, Rare Beauty and Glossier burst onto the scene, MAC was the makeup brand that had many of us hook, line and sinker. I remember my first MAC purchase vividly: I painstakingly shade-matched the Studio Fix Fluid SPF15 Foundation only to drop it in the bathroom sink when I got it home. I'm still not over it.
I could reminisce about the glory days of the nearly 40-year-old makeup brand for quite some time but its popularity has stuck. In 2023, MAC is still one of the best places to buy long-lasting foundation, lash-lengthening mascara and lipstick that stays put for hours on end. This is thanks in part to its loyal influencer fan base, though MAC has long been a go-to brand for professional makeup artists backstage at London Fashion Week — and they know their stuff.
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