5 New Brands To Keep On Your Style Radar

We make a conscious decision to keep our wardrobes well balanced. For every high street hit, we're sure to invest in the ethical and eco-friendly brands that are paving the way for responsible fashion. For every mass-produced item that – let's face it – the entire office will own, we seek out the independent labels bringing us fresh design and individuality.
From Rixo, the duo bringing us silk dresses in bold prints, to Cult Gaia, the brand responsible for the bag on every blogger's arm this summer, finding a new label is what keeps us on our sartorial toes. Coming out of London to LA, via Barcelona and Sydney, we've rounded up our five favourite brands of the moment. Let's just keep them between us, ok?

More from Shopping


R29 Original Series

Watch Now
A look at the subcultures around the world that colour what we wear — and why.
Watch Now
Explore the world's most vibrant cultural and culinary centres—in 60 seconds, of course.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.