The Unexpected '90s Trend That Celebs Are Loving

Illustrated by Nancy Pappas
In news that probably won’t surprise you, the ’90s are back in a big way. Crop tops, chokers, track pants — you’ve likely seen these '90s-kid staples popping up in stores everywhere. Our celeb crushes — Kylie and Kendall, Gigi and Bella, you get it — are no strangers to turning the nostalgic styles into modern-day trends.
While it’s safe to say our affinity for oversized denim and gold hoops isn’t going anywhere, it’s about time our hair played a little catch up, too. Enter: scrunchies. You may associate them with Halloween costumes or 2nd grade picture day, but 2017's versions are far more refined. We'd even call them chic. With modern touches, 2017's scrunchies have the potential for some major cool factor. Plus, the soft material is far easier on your hair than tight elastics.
Still not convinced? Keep clicking for modern scrunchie inspo.
Read These Stories Next:

More from Beauty


R29 Original Series

Watch Now
Extraordinary, one-of-a-kind individuals
Watch Now
A look at the subcultures around the world that colour what we wear — and why.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Explore the world's most vibrant cultural and culinary centres—in 60 seconds, of course.