Today, the beloved fashion brand launched seven new wedding-ready dress styles, from formal gowns for a black-tie affair to casual midis that could be worn on any occasion. What makes this collection special, though, is its seasonless nature. Instead of strictly summer sundresses or holiday slips, this array works for every season, with Old Hollywood gowns, puff-sleeved maxi dresses, and pastel-coloured silhouettes that could be worn all year long making it into the mix.
"There’s nothing worse than having to buy a dress that you don’t feel good in and will never wear again," Founder and CEO of Reformation Yael Aflalo says. "It’s not sustainable and no one wants to look like a cupcake. It’s really important to us to design beautiful dresses that are sexy and comfortable."
In addition to dresses, this collection also includes what Reformation calls “climate credits.” In terms of carbon emissions, climate credits cancel the impact of an average wedding by supporting Gold Standard verified projects through NativeEnergy. "Weddings can have a big carbon footprint, so we like to give brides and guests an easy way to make the wedding carbon neutral," Aflalo explains. It's an investment in global clean energy and carbon-reducing projects — all for just $160. "They’re also the perfect sustainable gift to add to your registry."
Check buying a wedding gift and a wedding wardrobe off your list in one fell swoop by shopping Reformation’s 2020 wedding collection, now available on Reformation.com.
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