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Recipes, pranks, dangerous challenges... there’s no rhyme or reason as to what will go viral on TikTok. And just like everything else on the app, the beauty side of TikTok is a weird and wonderful world where the opinions are as unfiltered as they come. So when millions of users start espousing the wonders of an under-the-radar product, we’re all ears.
Whether it’s a new product, a revived favourite, or an old product used in a new way, there’s plenty of recommendations out there, and we’ve all killed a few hours exploring the latest trending hack and succumbed to purchasing (express shipping and all) on the ‘perfect’ tinted moisturiser only to be left with the sting of buyer’s remorse. We’ve been there too (more times than we’d like to admit).