F*ck The Fashion Rules
They Told Me I Can't Wear This — But I Do It Anyway

This ‘pear shape' is done following the rules.

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It’s true we all have our own insecurities — especially when it comes to fashion. And it’s no surprise — the common clothing trope tells every size, shape, and individual that they should dress according to their body type. Used as a way to dictate what is, and isn’t, considered flattering, it places a pretty big toll on what we think we can wear.
But scratch that — everything you thought about the dos and don’ts of dressing are totally made up (yes, really). Here’s the truth: Getting dressed is all about what makes you feel good, whether that means covering up or embracing your hips, belly, legs, and arms. As Jamie Gonzalez says above, “body positivity is something that’s really important because it’s the biggest part of you that is out there for the world to see. So why be at war with yourself? It’s just easier to love yourself.”
Watch here as Jamie banishes all the norms. She discusses being told to pick clothes that emphasize her hips and hide her belly. She found, however that stepping out of these rules helped her embrace her individuality — and then “rocking the fuck out of it.”
Welcome to MyIdentity. The road to owning your identity is rarely easy. In this yearlong program, we will celebrate that journey and explore how the choices we make on the outside reflect what we’re feeling on the inside — and the important role fashion and beauty play in helping people find and express who they are.

About F*ck The Fashion Rules

For generations, society has dictated that our bodies resemble food and that we should dress according to our shape. These fashion rules determined our go-to styles, what is and isn’t flattering, and what we should and should not put on our bodies. But it’s about time all these rules were broken — and we start dressing how we please. So, say goodbye to the body shape guidelines. Say goodbye to the clothing constraints and the garment restrictions. These individuals know a thing or two about wholly embracing themselves, head to toe. They’re breaking the mandate with everything from the outfits they throw together, to the aisles they shop in, and their confidence doing so. And it’s about time we all followed suit.

Styling Pear Body Shape, Wear Clothing You WantReleased on April 27, 2018
F*ck The Fashion Rules
About
For generations, society has dictated that our bodies resemble food and that we should dress according to our shape. These fashion rules determined our go-to styles, what is and isn’t flattering, and what we should and should not put on our bodies. But it’s about time all these rules were broken — and we start dressing how we please. So, say goodbye to the body shape guidelines. Say goodbye to the clothing constraints and the garment restrictions. These individuals know a thing or two about wholly embracing themselves, head to toe. They’re breaking the mandate with everything from the outfits they throw together, to the aisles they shop in, and their confidence doing so. And it’s about time we all followed suit.

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