Beauty

We Tested Jenna Lyons’ New Beauty Line & This Is Our Honest Opinion

For 27 years at J.Crew, Jenna Lyons curated a beauty look that would come to define American prep: bare skin smattered in sun-kissed freckles, bright coral lipstick swept on without a mirror, and unfussy, bushy brows that pre-dated the Glossier era.

But for Lyons, who just announced her newest venture since leaving the brand in 2017, that was then and this is now. "For J.Crew, the models were fitting into our world, and here in our brand, we are trying to present the model or person the way that we hope they would like to be seen," she tells me.

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Lyons, whose new beauty brand Loveseen launched this week, decided to bypass the liquid lipsticks typical of celebrity makeup lines and zero in on a single, personal focus area: false lashes. "I already have a heightened attention to eyelashes because I have none," says Lyons, who was born with a genetic disorder that left her with seven lashes total. "I realized there are so many people who love and want to have big beautiful eyelashes, and it isn’t always straightforward... I thought maybe I could create something to bridge the gap."

Lyons called on her longtime friend and collaborator, makeup artist Troi Ollivierre, to help develop the line, which Lyons says was a lot like creating a fashion collection. "You try something on and look at it, try it on someone else and look at it — you go back, tweak, twist, and change," says Lyons. The biggest challenge for them, she adds, wasn't finding the right glue or fitting the strips to multiple eye shapes — it was doing it over Zoom calls during a global pandemic.

But they succeeded, and the result is a collection of bespoke lash strips designed to flatter all eye shapes, skin tones, and makeup styles. To test their supposed universal appeal, we sent pairs to four of our editors across the country, and these are their honest reviews.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn a commission.

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Loveseen The Troi Lashes


"Having tried so many lashes in the past years, I can tell by touching the stem if they'll be comfortable. The Troi had a slightly harder stem than my favorites, but it was very easy to apply once I bent the stems a few times. The false lashes are black and brown intertwined, which is what makes them look so natural. I've been wearing them for a few hours now and they're more comfortable than I expected. They don't make my eyes feel heavy or block my vision in any way. I also love that they're dramatically natural; they're the perfect pair to use for a nice garden outdoor hangout!" — Rachel Chen, senior content strategist
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Loveseen The Troi Lashes


"The Troi lashes are gorgeous; you can tell they're well-made. I would definitely save these for an evening dinner as they are a little longer and bolder. They extend my normal lashes and match my jet-black hair color perfectly. The glue is easy to apply, although it is quite sticky — be careful not to get it on your fingers — but the applicator makes it easy to swipe onto the lashes. Great match, easy application, and they elongate my eyes in a way that looks alluring when paired with a bold lip and some lower-lash liner!" — Cortne Bonilla, lifestyle writer, affiliate
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Loveseen The Troi Lashes

Loveseen The Troi, $22.00 Buy
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Loveseen The Iris Lashes


"While it is true that I did not have the best experience here, I am almost entirely certain that this is a matter of user error and not anything to do with the lashes themselves. My shaky hands put me at a disadvantage from the start, but I was hellbent on getting these babies on — and eventually I did, though it took about three tries per eye and even then they were a bit askew.

"I ended up putting on a thin line of black liquid liner just to fill in any gaps for a less Moira Rose moment. I don’t know that I can really judge these for ease of use considering the only other false lashes I’ve ever used were a drugstore set before a bar mitzvah in the mid-‘00s, but I do think the end result was nice and would recommend them to anyone with more advanced fine motor skills." — Rachel Krause, deputy beauty director
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Loveseen The Iris Lashes

Loveseen The Iris, $22.00 Buy
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Loveseen The Levi Lashes


"When it comes to falsies, I love a demi-lash that I can pop onto the outer corners to really wake up my eyes and create a cat-eye effect. Ever since my all-time favorite style was sadly discontinued, I've been on the search for a new go-to. Thanks to these babies, my search has ended.

"The Levi lashes are everything I look for in a falsie: wispy, soft, feathery, and most of all, easy to apply. It took me five minutes from start to finish, and I'm far from a lash pro. Since my lashes are naturally long and curled, mascara can sometimes smudge on my glasses, but now, I've finally found a mess-free way to dial up my lashes. I'll be stocking up." — Karina Hoshikawa, beauty and wellness market writer
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Loveseen The Levi Lashes

Loveseen The Levi, $20.00 Buy
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