The Best Eyeshadow Palettes You Can Buy For Less Than £20

We always cough up for the latest skincare innovations or the newest beauty must-haves, but when it comes to eyeshadow, we’re wise to the game. We know that budget buys are just as good (or at times, better) than many of the luxury products available. But the biggest challenge is figuring out which palettes are worth plucking off the shelves — especially when you can't swatch them on your hand like you would in a department store.

So we went ahead and solved the problem, picking the best out there for you. Ahead, find our favourite palettes for under £20 – whether you're looking for some smoky-eye inspiration or a jewel-toned kit worthy of your next night out.


Refinery29's selection is purely editorial and independently chosen – we only feature items we love! As part of our business model we do work with affiliates; if you directly purchase something from a link on this article, we may earn a small amount of commission. Transparency is important to us at Refinery29, if you have any questions please reach out to us.

The 10 caramel, toffee, butterscotch and bronzed cinnamon hues in this Zoeva palette come in both matte and sparkly textures to contour and define your lids. It's the perfect palette for Spring, with easy to blend formulas and suiting all skin tones.
Zoeva Caramel Melange Eyeshadow Palette, $21.00 Buy
When celebrity makeup artist Mario Dedivanovic gave us a demonstration with this newbie palette recently, we were seriously impressed. The matte and shimmer shades are all wearable and the pigment clings onto lids all day. Jump on the pink eyeshadow bandwagon and start with the middle row.
Nip + Fab Eyeshadow Palette Fired Up, $12.95 $10.00 Buy
Sixteen warm, toasty neutrals in satin, shimmer and matte finishes complement all eye colours and give lids an understated sparkle for any occasion.
NYX Professional Makeup Professional Makeup Ultimate Shadow Palette - Warm Neut, $16.00 Buy
We love this Maybelline palette for a wash of colour when you just don't have 20 minutes to spend crafting a smoky eye. The neutral hues of soft browns are flattering and easy to blend.
Maybelline The Nudes Eyeshadow Palette, $11.99 Buy
Don't let the word 'mermaid' put you off. From powder blue to lavender, the iridescent colours in Crayola beauty's debut eyeshadow palette are ultra-wearable thanks to their sheer finish. One swipe lends lids a watercolour-esque wash of colour and two makes them sparkle without a garish effect. The best part? They stay put without creasing.
Crayola Eyeshadow Palette Mermaid, $18.00 Buy
Highly pigmented? Tick. Long-lasting? Tick. Impressive shade range to suit all skin tones? Tick. Mix and match Lottie London's neutral matte and shimmer colours to create a multidimensional look or apply alone for a subtle wash of colour.
Lottie London 12 Piece Eyeshadow Palette The Rusts, $9.95 Buy
It might not look like much, but this compact, certified organic palette acts as an eye shadow, highlighter and skin illuminator all in one. The pink and pearl hues add shimmer wherever you want – use on the lids, cheeks and brow bones, bridge of the nose, shoulders and décolletage. It's your BFF if you're going for a radiant natural look and gets bonus points for being suitable for sensitive skin.
Green People Illuminating Eye Duo, $17.50 Buy
According to make-up artists, if you're just dipping your toes in the shadow waters, this well-edited palette is the perfect place to start. The shimmery neutrals and rosy hues are pretty much foolproof, and there are even cheat sheets included on the back of the packaging so you can try a variety of looks.
L'Oréal Colour Riche Eyeshadow La Palette Nude Rose, $14.99 $5.98 Buy
Each and every one of the 16 pink and neutral hues in this Instagrammable eyeshadow palette blends like a dream and complements skin tones across the board. You can mix and match the intensely pigmented matte and shimmer-splashed shades or wear them alone for a subtle veil of colour.
I Heart Revolution Rose Gold Eye Shadow Palette, $8.99 Buy
The Max Factor Masterpiece Palette in Cappuccino Nudes is filled with shimmery neutrals and will suit most skin tones and make a great neutral smoky eye. Sweep the soft pinks across your lids to create the perfect base, before contouring with the dark shades and lightly blending your waterline with the darker brown tones.
Max Factor Masterpiece Nude Palette Contouring Eyeshadows, $14.99 Buy

This will suit darker skin tones and tap into the red eyeshadow trend. Think Urban Decay's Heat Palette without the price tag. Pat on gold shades on their own for something simple, or be brave with the stand out red and yellow.
Barry M Meteor Storm Eyeshadow Palette, $9.99 Buy
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