For a while there, blush took a backseat to the onslaught highlighters and contouring kits. But now, it's making a comeback. The reason? As Cult Beauty founder Alexia Inge explained, "The sudden lust for blush has come from the wellness boom that's taken over."
Does that mean that the heavy coverage typical of "Instagram makeup" is on its way out? It seems so. "In 2018, consumers will start to eschew the full-glam look of the last few years and look for products that exaggerate the attributes that signify wellness." Along with the healthy glow that comes from an outdoorsy lifestyle, the return of the '80s across fashion and beauty could also be the reason behind the new blush boom.
While fashion month's runways featured pigmented colors, to take it down to a wearable everyday look, use a light hand when swirling powdered blush on the face, and delicately dab dots of cream formulas along your cheekbone before blending. For a bold punch, use the same product on your lips and remember, there are no color rules here. Go as peachy or fuchsia as you like — and don't listen to those who tell you it's not your shade.