The Surprising Reason Blush Is Making A Big Comeback This Summer

Photographed by Megan Madden.
Although Queen Victoria might not necessarily approve, blush has survived the onslaught of strobing highlighters and contouring kits to make its full return to our vanities without a hitch. But this time, it's not because it's on-trend to fake a terminal fever or poison your husband. The real reason: an obsession with health.
Cult Beauty co-founder Alexia Inge tells us that the sudden lust for blush has come from that big — somewhat Goop-inspired — wellness boom we tend to see, well, everywhere. From our Instagram feeds to the ads on the subway, living well is the new It thing to do. But not everyone can be Gwyneth Paltrow, so we sometimes have to fake it with blush. Inge adds that this renaissance of sorts won't come with the influences of social media — it'll come with a more subtle touch: "Consumers will start to eschew the full-glam look of the last few years and look for products that exaggerate the attributes that signify wellness," she explains.
Unlike the appeal of a chiseled cheekbone, blush is here to make you look alive, not like you're a Kardashian doppelgänger. Click ahead for the blushes that'll give you that natural glow.
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The most natural-looking cream blush — which works just as well for no-makeup office days as it does for the red carpet — now comes in six flattering shades with two new additions: a vibrant orange (Dawn) and a berry flush (Storm).
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This bouncy blush is super sheer, so you can build it up as you wish without looking exactly like Elizabeth I of England.
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When it comes to multi-shade palettes, you can easily run the brush across all three (if you don't mind getting messy), and sweep across the skin for multidimensional color.
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This sweet berry looks divine on medium skin tones. Extend the color from the top of the cheekbone to the outer eyebrow area for a draping effect.
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Two is always better than one, and this duo compact of one light and one deep shade lets you experiment with your perfect blend.
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Don't save oranges and peaches for summertime — they work just as well now with a silver liner or purple shadow.
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If you're already devoted to the brand's Luminizer Quad, meet the Lip2Cheek color, a creamy shade that'll give you a could-be-natural flush.
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So, the price tag is high, but results are totally worth it. The formula is buildable and packed with antioxidant-rich, moisturizing ingredients like jojoba seed oil, rosa rubiginosa seed oil, and gardenia floral fruit extract. Even better, it has the ability to offer that just-came-in-from-the-cold aesthetic.
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Ready to copy Rihanna's avant-garde flush? Layer your cream products for a pigmented base and top off with a bold powder to lock the color in.

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