An Interior Designer's Home Tour (& Tips!)

Not to be creepy, but if we could, we'd peep inside every apartment in Gotham City. Call us voyeurs, but we love seeing how everyone dresses their space to match their lifestyle. And, while editors, actresses, and models definitely know how to match their glam lives to their even more glamorous pads, it's always better to get your interiors tips straight from the pros. So, we tapped Laser Rosenberg, a residential and commercial interior designer whose client roster boasts some familiar names. You know, the Paltrow, Lopez, Kravitz, and Moore kind.
Luckily, Rosenberg let us into his rustic-yet-polished Noho pad to show us how to fuse his aesthetic — a mix of modern and traditional, bohemian and urban — into our own NYC-sized places. We got the scoop on how to re-do your space from top to bottom, what to buy for spring, and which artists to seek for your home collection. Best of all? If you're swooning over Laser's crib as hard as we are, you can shop his wares at his soon-to-launch site Gallacher & Rosenberg that stocks collaborative, original, and exclusive products. Or, you know, you can just be apartment peeping Toms, like us.
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Photographed by Marcos Fecchino.
Tell us about your neighborhood and why you love it. What are your local haunts?
"Well, I actually love it for several different reasons. The location of Noho in downtown NYC, for me, is perfect and it feels like a crossroads and center point between so much. So, its proximity and all of the other neighborhoods that it touches are great. I also love the artistic history that remains and that has evolved into the current creative community. Even with the changes and gentrification, it still has an authentic, 'old school' New York feeling to me and hasn’t changed so much that it's unrecognizable, like some other neighborhoods in the city.

"I also love all of my local regular spots that I go to and use all the time. Some of those include Colombe Coffee, Indochine, Mile End Deli, The Bowery Hotel, Il Buco, Dashwood Books, Other Music, and so many others."

Deth Killers of Bushwick T-shirt, Vintage Gant work button-down, Robert Geller bracelets, Warby Parker glasses.
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Photographed by Marcos Fecchino.
What are your top tips for making a small space feel bigger?
"The single best way to do this is by having fewer overall different items, and by choosing a particular defined color palette to stay within when choosing your furnishings, so that there are less obvious visual distractions and differences between things."

Hudson two-seater charcoal couch, vintage stool and coffee table. Large painting on left wall by James Franco.
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Photographed by Marcos Fecchino.
What are you always restocking?
"Incense, candles, Ziploc storage bags, and teas."
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Photographed by Marcos Fecchino.
What are your top tips for keeping an apartment organized?
"Less is more. Only have and keep what you need and love in your space. Also: containers, boxes, bins, trays, and baskets. Keeping things separated by similar category is helpful in minimizing clutter."

Custom-made shelves from reclaimed wood.
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Photographed by Marcos Fecchino.
What are some budget-friendly fixes for NYC apartments?
"Changing and/or adding paint colors, new and different rugs and floor coverings, throw pillows and decor items, and plantings in containers are all great ways to change the overall look and feel of a space without having to buy new furniture."

Oslo lounge chair, vintage ottoman, single pod floor light, art by Matthew Wilkas, Mark Adams, Nuala Clarke, Keith Maddy, squeeze lamp.
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Photographed by Marcos Fecchino.
What are your favorite home stores in NYC?
"I really have many different places that I love for different things and too many to include all of them here. Some of my favorites include: Global Table, Property, Dune, Paula Rubenstein, ABC Carpet & Home, Organic Modernism, Environment, and The Future Perfect."

Silver Lake lounge chair.
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Photographed by Marcos Fecchino.
Your aesthetic is so eclectic — how would you describe it and how has it evolved over the years?
"That’s a tough question to answer as I always think that true personal style is rather hard to classify with one particular name, for most people. I really like a mix of different styles, including modernism, rustic, and organic pieces, vintage and industrial, and classic and eastern elements, as well. I do always find that I am drawn to the more unordinary pieces and I love to see the hand of the designer, artist, or maker of something when possible – handmade artisan things always appeal to me usually more then those that are mass-manufactured. And, color, form, function, and texture also are all important for me in what I choose to have in my own space to live with.

"It definitely has evolved over the years some and, at the same time, it has always been a very intuitive and natural form of expression for me at a fundamental level. I grew up in an interesting and diverse community in rural Massachusetts and in a creative and open-minded family where, from an early age, I was exposed to the concepts of art, design, and style. And so, I think that it’s the same for most people, when its authentic and personal, aesthetics and style is something that develops as we do in our lives while still maintaining the same basic core ingredients."

Vintage desk and chair, Flos Kelvin table light, mixed media framed art.
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Photographed by Marcos Fecchino.
You've worked as a set designer in the past; How is it different to dress up a set versus an actual apartment, let alone your own?
"In most cases, the clearest difference is that of function, meaning when designing a set environment for film, TV, or video, aesthetic and visual impact and take away is the greater priority. It's less about true function and how things work and more about the beauty of it, and the story you are telling with the space. In an actual residential living space, not only are visual aesthetics, beauty, and style important, but true functioning practicality becomes an equal priority, as well."
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Photographed by Marcos Fecchino.
You have a sign that says "Inspiration comes of working." What time of day and where are you when you find most of your inspiration?
"It would be hard to say at what time of the day I find my inspiration, as it is always changing depending on what's going on. And, the reason I like that quote on the cork board is because it really rings true for me, and I find that a lot of my inspiration comes through my work process. In the actual doing of the work, there is a part of the experience that creates other thoughts and ideas organically."
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Photographed by Marcos Fecchino.
How do you interpret different styles with your own aesthetic?
"This is a common part of doing design work for clients. As an interior designer, my personal approach to working with clients is really focused on what they like and want as opposed to being about what I want. I actually really like this aspect in the work, as it becomes more about using my experience, skills, and style to give clients the best version of what they would like for the space to be.

"I would say that, in the interpretation of different style types, my own aesthetic is usually apparent and noticeable in choices of color palette, shape and form, texture and pattern, and overall concept and layout. I really enjoy the creative and professional challenge to work in a mix of different style types depending on the project at hand and the client’s preferences. It always keeps the work interesting, new, and different."

Plyboo table, Soho dining chair, Sidecar Furniture stool.
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Photographed by Marcos Fecchino.
How can we achieve a "rustic" look in a modern space?
"This is truly a great designer’s challenge question and I would have to say that it could only to be answered best by seeing the particular space in question and what the desired end results would be. So many different elements and details would first have to be established before answering this question with any level of accuracy."

Ceramic handmade jingle bell ball, Pearson clip light.
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Photographed by Marcos Fecchino.
What is one piece you're dying to buy for spring?
"Strangely enough, because my work involves so much looking at and buying different things, even though I enjoy and appreciate shopping as an experience, my desire and need to buy things for myself is very little. And, personal shopping is actually not something I do very often anymore at all."

Global table wood salt bowl, Supreme box, Cereal art sculpture set.
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Photographed by Marcos Fecchino.
What are the best pieces to buy vintage and the best pieces to buy new?
"That would really depend on who is doing the buying and how they feel about certain things. For example, some people aren’t comfortable with vintage upholstery or soft goods and others wouldn’t want vintage kitchen utility or table service items. For myself, I love vintage over new in almost every category except maybe bedding, I like for that to be new."

Ikea bed frame, West Elm side table, Studio lamp, Restoration Hardware bedspread.
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Photographed by Marcos Fecchino.
Denim: A classic choice for any wardrobe, or Laser's wall.

Ikea kitchen pot rack.
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Photographed by Marcos Fecchino.
What is the design process like from start to finish?
"It’s really different for every designer, of course, and my particular process with a client project space has really developed over many years...and become multi-phase pieces that all fit together integrated with each other. The phases are roughly broken down like this:

Location Review: on-site walkthrough room by room to learn what's there and establish the client’s needs.
Concept Plan/Proposal: creative and business documents prepared for client review and approval.
Research & Development: for all items on the agreed to project list.
Specification: presentation and choice making for all items on the project list.
Work Phase: renovation, construction, ordering/purchasing/fabrication of all goods on the lists.
Install/Dress in: set up of all furnishing in the space."

Vintage bench, Calvin Klein home blankets, Laser Rosenberg art.
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Photographed by Marcos Fecchino.
Tell us about the art in your apartment. Who are some of your favorite up-and-coming NYC artists?
"There really is a true mix in the art in my apt. I went to art school and have been a working artist my entire life, and working in the medium of collage for more then 20 years now, and so there are a lot of my own pieces hanging in the apartment. Also, I previously owned a brick-and-mortar design/lifestyle store in Los Angeles for a long time and represented and sold different artists' works. And, just by nature, many of my close friends are artists as well, so I have been collecting art in addition to making it all my life. In my apartment is a selection from my larger collection that sadly mostly lives in an art storage space.

"The launch of our new website is also a cool opportunity to share some of my favorite artists whose pieces also are mixed throughout what is hanging in my NYC apartment. Some of the different artists whose pieces are in the apartment now include Matthew Wilkas, Yarrow Hock, Nuala Clarke, Keith Maddy, Mark Adams, the actor James Franco, and the actress Lucy Liu."

Missoni hand towel, Little House leather wrapped candle.
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Photographed by Marcos Fecchino.
Tell us about your website; what can we expect, what are your favorite pieces currently?
"It's an exciting new business venture that has been in development for the past few years with my business partner and sister-in-law, Tracey Gallacher, an award-nominated production designer. The website store is called Gallacher & Rosenberg Design Department Store. It is a family owned and operated business based on the concept of a classic department store and translated into an online retail home furnishings shopping website.

"The company brand is not only a combination of our two last names. It is also a collaborative effort and a combination of our more than 50 years in the art, design, retail, wholesale, and entertainment industries into the offering of a new and different online option for a well-edited, eclectic design lifestyle. We have furniture, lighting, furnishings and decor, original artworks, and a special category of all handmade furniture by different designers. As well, we also will have some of our own collaborative,original, and exclusive products called G&R BRAND.

"Honestly, choosing my favorite pieces from the site would be an impossible task as we have spent so much time and effort carefully choosing all of the items offered. There are so many cool pieces, and it sounds funny because it’s our company, but I honestly want so many of the items for my own home already!"
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