Maternity Designer Jessica Boulanger Gives Us Home (& Closet) Envy

It's not every day that you meet a brand-new mom with a full-time gig and a thriving side business and think, "Dang, girlfriend's got it going on!" But, in the case of More of Me designer Jessica Boulanger, that's exactly what happened. The upstate New York native launched her maternity line as a side project back in 2008, and the concept — classy, festive options for new and expecting moms — took off. And, when we say "took off," we mean you can find Boulanger's designs in specialty boutiques everywhere from Australia to Kuwait.
Now, get this: Aside from running a flourishing design biz, she's also a mom of three (with a two-month old daughter!) and a full-time VP of communications for a trade association. We were lucky enough to snag some time with this extra-busy lady, and take a tour of her insanely gorgeous Foxhall home. So, click through if you're ready for major inspiration from the ultimate multi-tasker.
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Tell us a bit about your vision for More of Me when you started, back in 2008?
"When I was pregnant with my first baby, I felt like I was wearing a costume. The maternity clothing options just weren't reflective of my personal style whatsoever — the cuts, colors, and prints available in the market were just not me. I set out to create a maternity line that was more like me — clothes I actually wanted to wear, not clothes I was forced to buy because my body had changed so much and I needed clothing with extra fabric to cover me. When your body is changing during pregnancy and you feel unrecognizable, it is nice to wear clothes that make you feel like yourself, and allow you to keep your personal style. That was, and remains, the idea behind More of Me. I try to design clothing that doesn't have the stereotypical maternity look, but still fits properly."

Jessica wears a Diane von Furstenberg top, AG Adriano Goldschmied jeans, Jean-Michel Cazabat sandals, and Forever 21 earrings.
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Full of natural sunlight, crisp white finishes, and natural textures, the dining room is a little slice of Palm Beach in the middle of Washington.
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Turquoise Foo dogs and West Elm flatware pair with chevron stripes and vintage teacups for an eclectic mix that still looks clean and classic.
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Essential for no-fuss entertaining? A perfectly edited bar cart, complete with a gorgeous cocktail shaker and glasses.
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One reason Jessica loves these AG jeans? They're velvet and oh-so-comfy. And talk about statement shoes!
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Who is your dream customer? Who do you have in mind when you're working on designs?
"I should probably say Kate Middleton! The truth is, I actually design for me. The best advice I got starting out was to never forget who my customer is. It makes it easier to always focus on designing pieces that I love, and would personally love to wear. I put that concept to the test this past year, when I personally wore every single one of the pieces I've ever created while I was pregnant with my third baby. It was great research, and gave me a ton of confidence in what I'm doing to know that I love my maternity clothes as much as my regular clothes."

Jessica wears a Forever 21 sweater, Tibi skirt, bracelets from J.Crew and Lilly Pulitzer, and C. Wonder heels.
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When it comes to your home, what's your design vision?
"The movie Casino meets a Slim Aarons photograph meets the Greenbrier hotel. I wish, actually! In all honesty, I am all over the place. I love a good weekend DIY project, and I often sit and stare at a room while twirling my hair and sipping coffee, daydreaming about what direction to go into next. My house is a work in progress. I would say I am about halfway done with half of the rooms."

Boulanger created the painting over her sofa by hanging the canvas in the shower and letting the paint drip.
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We're smitten with these chic floral pumps and a skirt that's just made for twirling.
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Where you find inspiration for decorating your personal space?
"Pinterest! I don't know how people celebrated a holiday, planned a wedding, or decorated a house before Pinterest. Frankly, I don't know how I ever got out of bed before Pinterest..."
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It's pretty impressive that you've created a fashion line without any professional design training — how does it work?
"When I launched my line, many people told me that fashion was a tough business. None of these people ever worked in politics! Because I came from the world of politics and government, I think I was really well prepared for the stress that comes along with producing your own line. I never wanted just to design for design's sake — I always wanted to actually own my own business. And owning and running a business is tough. And in production, something always goes wrong. But I actually perform at my best under extreme amounts of pressure. So it worked out!"

Kenneth Jay Lane earrings.
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We love how her collection of chunky bracelets adds interest to the palette of cobalt and crimson.
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What's your favorite area of your home, and why?
"I love my office, because that's where the magic happens! I also love [the nursery for] my newborn, Wells Poppy. Probably that room because it is one of the most finished rooms in the house, so I can relax when I'm in there, instead of my mind racing about the next project."

Jessica's home office is a study in graphic contrast and clean lines.
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Where do you like to shop for yourself?
"I love to shop online. I am one of those people who buys everything — from my kids's shoes to groceries to furniture — on my iPhone. Zappos and J.Crew are probably my most-trafficked online shopping destinations, followed by Neiman Marcus."

Jessica wears a Forever 21 sweater and skirt, Hermes bracelet, and a necklace she scored in a Georgetown boutique..
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What about for items for your home?
"For my house, it is hands down One Kings Lane. I also love to browse 1stDibs. If I am going to physically go into a store, I prefer smaller boutiques. Here in D.C., it is: Sassanova Georgetown, The Magic Wardrobe for my kids, and And Beige for my house."
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Jessica adds some embellishment to one of her More of Me frocks.
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Any personal style or beauty secrets you can share?
"Be yourself. And get regular manis and pedis."

Zara heels.
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Ok, spill the beans — how do manage to have such a beautiful, organized home and have three kids and two jobs?
"Thank you for such a kind compliment. I'd say the secret is lots of coffee and lots of wine."

Jessica wears a Tibi dress, C. Wonder bracelets, and Anne Fontaine cocktail ring.
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Now that we've seen Jessica's glossy blue walls (the color is Farrow & Ball Hague Blue) and lacquered coral table, we're a little bit obsessed.
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What about design tips? Is there a trick or a technique you've learned that has really worked?
"Don't listen to the professionals. Every one of us is a designer. Choose what you love, from your couch to your paint color, and go for it. As cliched as it sounds, it couldn't be more true: There are no rules. I have a crazy shiny blue hallway that my mother-in-law hates, but when I walk in the door everyday, it makes me happy."

Chanel booties.
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The nursery is a little girl's dream, thanks to a canopy bed and a palette of cheery pink, melon, and lime.
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Each room proves that Jessica is a pro when it comes to experimenting with color.
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Play time! Jessica take a break from our photo session to catch up with her daughter Avery and son Oscar.

Jessica wears a Jules Reid top and Alice and Olivia jeans.
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In her son's room, a bold wallpaper makes the space feel energized, but not cluttered.
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Jessica's home was full of great details, like the sailboat bookends that complete the nautical theme in Oscar's room.
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What's next for More of Me? Where do you see the line five years from now?
"I would love to expand the line into a motherhood lifestyle brand. When you become a parent for the first time, a whole new world opens up to you. It can be confusing at first, and believe it or not, even with all of the resources available online, it is still really hard to cut through the clutter and figure it all out. I am really passionate about the digital space and the potential for e-commerce. I would love to focus more on my website. I'm also going to start to blog to share all of the things I've learned on this crazy journey. I hope people come along for the ride."

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