Believe it or not, it’s been 30 years — an entire generation — since GUESS’ original, three-zip Marilyn jean put their mark on fashion forever. To celebrate, the brand is going back to its roots with a new campaign featuring the star of its classic ads, Claudia Schiffer, and releasing a limited-edition line of updates on their iconic pieces. To join in the festivities, we snapped 30 of our favorite fashionable friends wearing the vintage-inspired 30th anniversary collection and asked them what GUESS means to them. Thirty women, 30 days, 30 sexy years of GUESS.
Ten-Second Bio: Aimee (pronounced Ah-meeh) Song is an L.A.-based interior designer and stylist who documents her outfits and inspirations on her blog, Song of Style. When she's not blogging and working, she enjoys surfing with her boyfriend, finding treasures at flea markets, and spending time with her two dogs, Charcoal and Malti.
Favorite ‘80s memory: "I was born in the late '80s, so seeing the world for the first time was pretty awesome. Also, my very first word, according to my parents, was 'leche.'"
Favorite GUESS memory: "GUESS overalls!"
Favorite returning '80s fashion trend: "I’m so glad that neon is back!"
Photographed by Clarke Tolton.