There's a certain irritability to English sensibilities that makes us long for 'olidays in the countryside and a cuppa with Grams, despite never having experienced either one of those things ourselves. In YMC's (You Must Create) latest lookbook, both the men's and women's collections lend themselves to childlike charm, recalling schoolchildren of yesteryear, dragging their well-dressed feet to summer camp.
For the girls, innocent high necklines and sweet, knee-length silhouettes are anything but drab when paired with Mary Jane sandals (an American invention, but still an important piece of childhood!) or a modest, heeled oxford.
And what's a summer without a fling? With this collection we're crushing on the menswear color palette of tans, maroon, navy, and some electric purple that keeps things fresh and interesting. Whether it's the super-preppy socks-and-shorts combo or the '80s track jacket, YMC has us reinventing our summer look in the boys' section once again.