There's no reason why your winter style game should ever fall off. After all, you've got an opportunity to wear more clothes, so shouldn't this time of year technically be your creative peak? Too bad the cold really messes with our heads so much; we get that it's hard to reach for anything other than your trusty parka, that knit scarf, and those duck boots when even your brain feels like a Slurpee.
So, to help you get a handle on your approach to winter fashion, we caught up with 27 lovely ladies in London who aren't letting the dropping temps get them down. In fact, with amazing coats, great cold-weather accessories, and shoes that are actually appropriate for the big chill, these street-style looks are so inspiring, they might even have you hoping for a subzero day.
Photographed by Victoria Adamson.