Mom Was Wrong — Pouting Can Work

When it comes to beauty, we're pretty adventurous. You've seen the evidence. In honor of Maybelline's new Color Elixir, an amazing combo of color + balm + shine, we're taking things a step further. We've tapped some of beauty's hottest influencers to show off their most sizzling lip looks on our #MyLipMagic hub. So, now that we've showed you ours... We want to see YOUR perfect pout. And, we're prepared to make it worth your while.
Get inspired by our fabulous influencers, then Instagram your brightest, most spellbinding lips (no nude smooches!) with #MyLipMagic, and poof! You're entered to win. "Win what?" you may be wondering. WELL—The 20 most original makeup mavens (one for each shade of Maybelline's Color Elixir), chosen by our illustrious R29 panel, will win an R29-selected evening clutch brimming with products from Maybelline New York.
On top of the killer prizes, #MyLipMagic is carte blanche to play dress-up and take selfies galore. So, come on – prove you can take your lips from trendy to entrancing. We dare you.

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