Last October, when Korea’s hottest new beauty brand — Moonshot — opened its flagship store in Seoul, the beauty sphere was abuzz with rumors of how the entire place was stripped clean of inventory by frenzied beauty buzzards. The only consolation for all the FOMO I was feeling was that the hype was due to Moonshot’s backing by YG Entertainment, the label behind artists like 2NE1 and Psy — you know, the Korean pop sensation who broke the Internet. But, time has proven that the real reason Moonshot is so hot is its bold and playful products.
In order to establish itself as a serious contender in the K-beauty world, Moonshot partnered with Coson, the cosmetics R&D mastermind and manufacturer behind some of Korea’s biggest beauty brands. If you’re wondering what an entertainment label is doing playing in the makeup world, it’s all about infusing individuality into looks. As one of the top entertainment brands in Korea, YG is known for encouraging an anything-but-cookie-cutter aesthetic.
The funky, eye-popping products mirror this concept, and are made for those who may be too intimidated to delve into color and want to take their makeup beyond a pop of lipstick or a Friday-night smoky eye. To this aim, Moonshot’s created an easy-to-use, multifunctional line of punchy, yet approachable makeup and a few skin-care essentials.
Instead of having YG pop idols slinging its products, the faces representing the yin-and-yang philosophy behind Moonshot are model/actress Sungkyung Lee and model/Louis Vuitton muse Sora Choi. When Lee appeared on Korea’s hit beauty show Get It Beauty demonstrating Moonwalk Cream Paint in Pink Punch, the lip-lacquer-and-blush-in-one sold out immediately and stayed sold out for two production batches to follow.
Is all this hype making your beauty senses tingle? Click through to discover some of my favorite products from the line.