5 Things To Know This AM — Oct 18 2011

Is beauty really in the eye of the beholder? Vogue visits their archives and re-sparks the conversation with 15 beautiful, shocking, and controversial snaps. (Vogue)
Paula Deen says, "Put a little South on your mouth!" Yup, we're talkin' about Butter-Flavored Lip Balm, ya'll. (Grub Street)
Shoes on parade! But seriously, we're swooning over the insider view of the Rachel Zoe's headquarters. (The Coveteur)
James Franco makes us go gaga once again. This time, in Gucci. (Fashionista)
"Baby's First Levi's" are another faux-denim product aimed at those too young to speak. But if they could, they might say, "Hey ma, how about a real pair of jeans?" (Huffington Post)

Photo: Via Vogue

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